Even if you don’t have any previous experience contacting the media, you can help spread word about the Great Backyard Bird Count. A timely announcement can reach thousands of people and convince them of the fun and value of participating in the GBBC. Your efforts can really help by making the GBBC a local story that the media may want to cover.

1. Gather a list of media contacts. Search the Internet or phone book for local newspapers, radio, and television stations. Try to find contact information for those who would be most interested in the story, such as local news editors, nature columnists, and the events calendar department. Many web sites have a “contact us” page with email addresses for submitting story ideas.

2. Send the GBBC news release to your contact list. The news release is available here on the GBBC web site. You can print and mail the release or send the link by email. Send it in January or early February to allow enough time.

 3. Let reporters know if you are willing to share a few thoughts about your participation in the GBBC. They are more likely to be interested if they have a local participant to interview. (For tips, review our page on Frequently Asked Media Questions about the GBBC as well as our regular FAQ section.)

Thank you! During a continentwide event such as the GBBC, it’s the voices of people like you from local communities that make all the difference.